Demonstrators form a chain near the Balboa bridge on Tuesday, Nov. 24, 2015, after city officials released the dash-cam video of Chicago police Officer Jason Van Dyke opening fire on 17-year-old Laquan McDonald, striking him 16 times, in October 2014.

Armando L. Sanchez/Chicago Tribune/TNS via Getty Images

The hashtag #beforeyouwatch is being used to encourage and uplift people who watch the graphic video of Laquan McDonald's shooting death.

Whitney Gaspard
Nov, 26, 2015

In response to the graphic video that shows 17-year-old Laquan McDonald being shot to death by police officer Jason Van Dyke, The Black Youth Project 100 has kick-started a hashtag.

People across social media platforms are using the hashtag, #beforeyouwatch this to encourage and strengthen others who watch the six minute dashcam footage.

Poet and co-chair of BYP100 Chicago Chapter, Malcolm London shared a powerful message on Twitter saying this:

"Before you watch this, I want you to know you are loved. And no matter what is on this video, your life matters,” he said.

“Before you watch this, people will tell you to be calm in your righteous anger. And I say in the words of Frederick Douglas, the only thing worse than a rebellion, is the reason for it."