H&M delves into beauty this fall.
H&M may be known for upgrading our closets by collaborating with Karl Lagerfeld, Stella McCartney, and Isabel Marant, but now the Swedish retailer is making a splash in the beauty world and will complete our look from head to toe.
"The launch comes at a time when makeup is more important than ever as an expression of personal style, whether the look is natural, classic, or fashion-forward," the fast-fashion retailer said in a release. "There will be new, dedicated beauty areas within the stores to help customers experiment with trends and develop a look that’s all their own."
The new line will include a premium beauty line and a conscious range of eco-friendly line of sustainable products, all of which will replace the beauty products currently offered in the store.
The full-range beauty collection will include over 700 items and is priced from $2.99 to $24.99.