The Ice Bath Challenges are part of a new campaign to raise awareness about Amyotrophic Lateral Sclerosis (ALS) or Lou Gehrig’s Disease.
If you've been perusing social media this past week, you're probably wondering what in the world is up with all the ice bucket challenges your friends, and celebs, are posting.
The good news is they’re not random fun, but a new twist on fundraising for a cause. The Ice Bath Challenges are part of a new campaign to raise awareness about Amyotrophic Lateral Sclerosis (ALS) or Lou Gehrig’s Disease, a disease that attacks your nervous system.
The “challenge” portion requires that a person donate $100 to the ALS Association or get dumped on video — and then challenge others to do the same via social media to repeat the “donate or douse” process. Celebrities have taken it to the extreme. Check out our favorite videos from the ALS Ice Bucket Challenge.