Keys will appear in ads for the brand's forthcoming fragrance.
Alicia Keys has been named the face of Parfums Givenchy's next fragrance project, out in September. Parfums Givenchy Global President Thierry Maman of Keys: “She's a remarkable woman whose charismatic personality and magnetic beauty are perfectly in line with what Givenchy has always been: noble, distinctive and unexpected. We very much look forward to working with her on an exciting new perfume project.”
The singer-songwriter joins Jourdan Dunn, Lupita Nyong'o and Zoe Saldana, among others, as Black celebrities who have recently inked beauty deals. This is Keys' first forary into the business. Most of her work outside music has been philanthropic, such as her HIV/AIDS activism. At this year's ESSENCE Festival, Keys will host a special ESSENCE Empowerment Experience panel on Friday, July 4th called “Through Love of Self, Family and Community, Empowering Black Women to End AIDS.” In a one-hour conversation, Keys will speak to women whose lives have been impacted by the virus.