Girls of Blaze is the upcoming PUMA collection headed by newly announced art director, Solange Knowles.
Solange Knowles, known for her eclectic music and fashion sense is making her mark on the art world.
According to Saintheron.com, the 27-year-old singer, songwriter and DJ has taken on a new role as Art Director & Creative Consultant for PUMA. Knowles took to social media to announce the news, posting a personal statement about her new position:
"After years of art directing my own projects and visuals, including music videos, photo shoots, album artwork and web content among many others, I am extremely excited to announce that I am now able to apply my passion for all things design into my new role as Art Director for the iconic PUMA!!!"
Solange directed an exclusive campaign for the brand, where she featured four notable women in the design and art world including, Saint Heron Content Director Saada Ahmed and Arts and Culture Editor, Marjon Carlos.
Her collection, Girls of Blaze is a collaboration between a team of designers and inspired by the sights and sounds of Brazil. It is due to hit stores on February 6th, 2014.
Take a first look at the collection below!