Steve Stoute introduces "The Tanning Effect" web series on with big name stars.

Essence.com
Sep, 10, 2011



Media mogul Steve Stoute is going behind the scenes of some of Hip-Hop's biggest moments. In this trailer of his upcoming web series "The Tanning Effect" Stoute chats with Jay-Z, Pharrell, Lady Gaga and more on the effect of Hip-Hop on the economy and the world. In essence, the web series coincides with the release of his new book, "The Tanning of America: How Culture of Hip-Hop Rewrote the Rules of the New Economy."

It's a pretty interesting clip. Tune in for "The Tanning Effect" regularly on AOL HuffPost Media Group.