Skip to content
  • Essence GU
  • Beautycon
  • NaturallyCurly
  • Afropunk
  • Essence Studios
  • Soko Mrkt
  • Ese Funds
  • Refinery29
  • WeLoveUs.shop
  • 2026 ESSENCE Festival Of Culture
  • Celebrity
  • Fashion
  • Beauty
  • Lifestyle
  • Entrepreneurship
  • News
  • Shopping
  • Video
  • Events
  • Subscribe
Home • News

Rihanna Named the New Face of Emporio Armani

Ri-Ri is the face of Armani's new autumn/winter campaign.
Rihanna Is New Face of Armani
Rihanna Man Down Video 340
By Nicole Marie Melton · Updated October 28, 2020
Getting your Trinity Audio player ready…
Rihanna just keeps expanding her brand.

Months after signing on as spokeswoman for Nivea, the Bajan beauty will be showing off her modeling skills as the new global ambassador for Emporio Armani Underwear and Armani Jeans.

Photos for the campaign were recently shot on location in New York and will launch worldwide in September.

Rihanna — recently spotted at Armani’s Milan headquarters — joins David Beckham and tennis pro Rafael Nadal, who’ve bared it all for Armani’s uber sexy campaigns.