Ri-Ri is the face of Armani's new autumn/winter campaign.

Nicole Marie Melton
Jul, 11, 2011

Rihanna just keeps expanding her brand.

Months after signing on as spokeswoman for Nivea, the Bajan beauty will be showing off her modeling skills as the new global ambassador for Emporio Armani Underwear and Armani Jeans.

Photos for the campaign were recently shot on location in New York and will launch worldwide in September.

Rihanna -- recently spotted at Armani’s Milan headquarters -- joins David Beckham and tennis pro Rafael Nadal, who’ve bared it all for Armani’s uber sexy campaigns.