FRIDAY, OCTOBER 30, 2009
Hyatt Regency
151 East Wacker Drive
Chicago, IL
9:00AM-3:30PM

As senior vice president of marketing for WE tv, Kenetta Bailey is responsible for the strategic oversight, management and implementation of advertising and branding, as well as trade and event marketing activities for WE tv and sister network Wedding Central. In this role, she serves as one of the key architects of network positioning, messaging and branding, and oversees advertising campaigns, ad sales and affiliate marketing, as well as brand event activation for both brands. Ms. Bailey also leads WE tv’s public affairs initiative WE Empowers Women. Since joining WE tv in 2006, she has launched some of WE tv’s most successful marketing campaigns, including season premiere campaigns for the hit series Bridezillas, The Locator and High School Confidential, and was instrumental in the brand development and launch of Wedding Central in August 2009.