The Women's March has announced a date for their new initiative: 'A Day Without a Woman.'
On March 8, in honor of International Women's Day, the planned strike hopes to hit policymakers where it counts: their pockets.
"We ask: do businesses support our communities, or do they drain our communities?" the organization writes in an Instagram post. "Do they strive for gender equity or do they support the policies and leaders that perpetuate oppression? Do they align with a sustainable environment or do they profit off destruction and steal the futures of our children?"
In January, over 200,000 people deleted their Uber app when the company's CEO Travis Kalanick joined the Trump administration's business advisory council. Soon after, Kalanick left the role.
When Nordstrom co-presidents reportedly circulated a company-wide memo about the importance of immigrant employees, the company dropped Ivanka Trump's fashion line.
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And the cities of Seattle and Davis, California have divested from Wells Fargo, one of the banks financing the $3.7 billion Dakota Access Pipeline project.
Ahead of the strike, the Women's March organizers are asking that people keep Feb. 17 in mind as a day to reflect on ways to improve our communities:
"Gather your friends, families, neighbors, and start brainstorming ideas for how you can enhance your community, stand up to this administration, integrate resistance and self-care into your daily routine, and how you will channel your efforts for good on March 8th. Remember: this is a marathon, not a sprint."