In an uphill bid to win the black vote, Republican presidential nominee Donald Trump unveiled his "new deal for Black America" on Wednesday.
Speaking to a predominantly white audience in Charlotte, NC,Trump laid out three main pillars that would guide how he would improve black communities: safe communities, great education and higher paying jobs.
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To achieve this, he offered to stop illegal immigration and add more police presence on the street.
“I will further empower cities and states to seek a federal disaster designation for blighted communities,” he said. He elborated further, adding that he aimed to foster “the rebuilding of vital infrastructure, the demolition of abandoned properties and the increased presence of law enforcement so we have safety in our community.”
Many of Trump's comments during the address came across as tone deaf and out of touch, much like his previous appeals to the black community, where he frequently prefaced his approach with a "what do you have to lose?" pitch.
Is this outreach strategy working? Apparently not.
A recent CBS News poll showed Trump to have the support of only four percent of African-American voters.