In a partnership announced Thursday, Time Inc.’s ESSENCE and Twitter will be collaborating to stream ESSENCE Now, a weekly talk show covering all things entertainment, fashion, news, love and relationships.
Now, formerly ESSENCE Live, will showcase some of viewers favorite segments — including the “Hot List,” “Slayed or Shade” and “Kitchen Table Talk” — but with a new platform, the livestream will be available worldwide.
“ESSENCE Now has established itself as the go-to destination for our consumers, who are undeniably enthusiastic and vocal users of social media,” said ESSENCE Vice President of Client Solutions Cassandre Charles. “We are pleased to partner with Twitter, a universally influential platform, to expand our global reach and spark a dialogue worldwide around our audience’s passion points – from a multicultural perspective.”
The experience will integrate live comments utilizing Twitter polls and questions from the Twitter audience using the hashtag #ESSENCENow – enabling fans to connect and participate from anywhere in the world.
"It is very exciting for us to collaborate with ESSENCE to bring their highly engaged audience a live weekly program on Twitter," said Anthony Noto, Twitter COO. "ESSENCE's fans and viewers already turn to Twitter for smart conversation, and now they can continue that dialogue while watching “ESSENCE Now” all on one platform."
Don’t miss your chance to tune in every Tuesday at 3 PM ET.