Today's young people are all about social media. But BET is aiming to ensure the medium is also an avenue for them to take advantage of educational opportunities at HBCUs.
The Get Schooled organization, which looks to boost academic achievement among students, found in a recent survey that one in five high school seniors have never set foot on a college campus. Recognizing the need for support as the students prepare to submit their college applications, BET and Get Schooled will be joining forces with Snapchat just ahead of the Thanksgiving season in an effort to give prospective students a front row seat to the next round of HBCU college tours.
The campaign is the first of its kind to use technology and social media to give high school seniors extra support during the application process.
"More high school seniors than ever before recognize the importance of getting an education beyond high school, but many have limited exposure to the college experience,” Get Schooled Executive Director Marie Groark said in a press release. “This campaign is designed to close that gap by connecting more students to the information and inspiration they need in a way that is meaningful to them.”
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The campaign has hosted two HBCU college tours to date and will touch down at Columbia College Chicago on November 17 next, before heading over to Xavier University in Louisiana on November 18. Students can take part in the tour by following along on the Get Schooled Snapchat account (@getschooledsnap) between 9 a.m. and 1 p.m. on the dates listed above. The unique opportunity will give students a chance to take a tour of popular HBCU campuses from the perspective of a current student.
For a look at what to expect when BET x Get Schooled take over the next HBCU for a tour, check out the video from their recent visit to Howard University below.