Sundial Brands, which is the parent manufacturer of brands like SheaMoisture, Nubian Heritage and Madam C.J. Walker Beauty Culture, has partnered with Dartmouth College to provide opportunities for minority entrepreneurs.
The skin and hair care brand has collaborated with Dartmouth’s School of Business for a second year to create The Sundial Brands Community Commerce Fellowship for minority women executives, business owners and entrepreneurs.
The Building a High Performance Minority Business program seeks to provide opportunities for entrepreneurs to enhance their business strategies and refine operations to prosper. Priority consideration for the fellowship will be given to applicants who are able to demonstrate that their companies actively support social objectives as a core part of their missions and/or business models.
This initiative isn’t the only way that the brand has been fighting for opportunities regarding minority women. Just last year, Founder/CEO Richelieu Dennis challenged segregation in the beauty aisle through a viral campaign that caught the attention of millions.
Dennis, who was the mastermind behind SheaMoisture’s “Break The Walls” campaign, drew attention to the lack of diversity and inclusivity within beauty departments.
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Dennis, who started the company more than two decades ago in New York City said that the brand finds it imperative to "ensure that women who had been underserved by the beauty industry had ample access to an assortment of products to meet their lifestyle needs."
“We want women to have options and not be forced into somebody else’s idea of what their beauty needs ought to be,” he continued.
To learn more information about applying for the fellowship, visit here. The application deadline is March 15, 2017 at 11:59 p.m. EST. The program is slated to run from April 2-7, 2017.