This story was originally published on HELLO GIGGLES.
Wait, what horrifying technology is this?
If you’re not already suffering from robot-hairbrush nightmares, the brand new L’Oréal Kérastase Hair Coach is here to aid you on your mind-blowing nightmare journey. In a partnership with Withings, this brush is supposed to transform the way we brush our hair.
This is no ordinary hairbrush! The Kérastase Hair Coach Powered by Withings is the world's first-ever 'smart' hairbrush. It scores the quality of your hair, monitors the effects of different hair care routines and provides customized product recommendations through an accompanying app! Tap the link in bio to learn more. #CES2017 #innovation #haircare #hair #ces
A photo posted by L'Oréal USA (@lorealusa) on Jan 3, 2017 at 6:11pm PST
Then, once the hair coach has properly evaluated your hair “situation,” the handle vibrates in order to instruct your rate of brushing.
BUT IT DOESN’T STOP THERE, you can also connect your hair coach to an app that conveniently tells you which (Kérastase) products to purchase in order to have the sexiest hair possible.
They are going to make so much money with this technology because the technology now sells more technology.
Check out this video of the terrifying and conveniently self-marketing future of hair products.