Permanent hair color should last a good six to eight weeks before you need to touch it up. Give yours staying power with these pro tips. For more expert hair color secrets, pick up a copy of our August issue on newstands now!
Precondition Prior to Color
Optimize at-home results by doing a deep conditioning or protein treatment three to four days before applying color, says SoftSheen-Carson's Mezei Jefferson. This makes color shinier and richer.
Use a Hair Glaze
Shiny hair makes hair color look luminous. Search for glazes that coat strands and reflect light.
While most of us don't wash our hair daily, if you're a naturalista and wash more frequently, limit it to three times a week. Washing rinses color away over time. "Look for hydrating or repairing products for color-treated hair," says colorist Rita Hazan.
Take a Pill
To get rid of any product residue that may be dulling your color, crush an aspirin and mix the powder in with your shampoo before washing. "The salicylic acid in the aspirin will restore the shine to your fading highlights and remove any excess coating on the hair," says celeb colorist Kyle White.
Go For Shampoos That Deposit Color
Go for shampoos that deposit color on hair as you wash. These color-depositing products are perfect if you have a solid color job. We love Redken Color Extend Shampoo ($15.99, Ulta) and Aquage Color Protecting Shampoo ($14, Aquage)
Use Less Heat
Every time you use a flat iron or a curling iron, color molecules are being destroyed.
Raise a Glass
Enhance your hair's golden tones and boost shine by combing a glass of leftover champagne through damp hair. The champagne color will bring out any golden highlights, while the carbonation gives volume and shine, says celeb colorist Kyle White.