The world of hip-hop storytelling and social enterprise collided in this hiphop competition
The worlds of hip-hop and social good were side-by-side this week at the Pitch & Flow hiphop competition in Washington DC’s John F. Kennedy Center for the Performing Arts.
Africa Creative Agency and the Unreasonable Group joined forces with Lowe’s Innovation Labs to pair eight socially conscious emcees with eight social entrepreneurs. Their goal: to tell a compelling story of a social enterprise that is tackling the the UN Sustainable Development Goals to end poverty, fight inequality and injustice, and tackle climate change by 2030.
“Pitch and Flow brought together social entrepreneurs and socially conscious emcees to compete for a grand prize through the art of compelling storytelling and music,” said the legendary MC Lyte, who was hosting the event alongside DJ D-Nice. “I am excited to have hosted this groundbreaking venture at the Kennedy Center and I am grateful to have been a part of this amazing production as we presented some amazing artists to the marketplace.”
After three rounds of battling, Rapper Professor Lyrical and entrepreneur Samir Ibrahim took home a monetary prize of $7500. The proceeds will go to Ibrahim’s company, Sun Culture, which provides solar-powered irrigation systems to farmers in East Africa.
Congrats to the winners!