Forget Money Phones! Get Into The #BookPhoneChallenge

Rapper Lord Jamar's new viral challenge favors the literati over the gliterati

Jay-Z had the culture in an uproar last month when he attacked the infamous money phone stance in 4:44’s “The Story of O.J”.

“Y’all on the ‘Gram holding money to your ears/ There’s a disconnect, we don’t call that money over here,” he rapped.

RELATED: Subscribe to our daily newsletter for the latest in hair, beauty, style and celebrity news.

Now Brand Nubian’s Lord Jamar is flipping the money phone idea on its head, urging people to hold a stack of books up to their ear instead of money. And just like that, the #bookphonechallenge was born.

https://www.instagram.com/p/BXItmJEj8tG/?taken-by=lordjamar

On my BOOK PHONE...the KNOWLEDGE is callin!!!

A post shared by Lord Jamar Allah (@lordjamar) on Jul 29, 2017 at 8:50am PDT

RELATED: Jay-Z Just Dropped 4:44 And There's A Lot Of Tea To Sip

Lord Jamar started the new challenge in late July by posting a photo of himself holding a stack of books. He then added a video of himself talking on his “phone”

“On my BOOK PHONE…the KNOWLEDGE is callin!!!” he captioned the Instagram photo.

The challenge immediately went viral, being performed by kids and adults alike. Marley Dias, the 12-year old founder of #1000BlackGirlBooks, posted her own version of the challenge.

Here are more challengers:

Have you done the challenge?

Read More
Filed under: Culture