Paras Griffin

Fans got tested and educated on the importance of knowing their status.

Jul, 07, 2017

To promote his fourth studio album, Pretty Girls Like Trap Music, 2 Chainz came up with the genius idea to create a pop-up shop resembling a trap house, where fans could experience all sorts of Instagram-worthy events and activities. The term "trap" originates in Atlanta referring to drug dens where deals were made, but also a sub-genre of Southern hip-hop. 

In New York, fans —who lined around the blocks of SoHo— were treated to the usual pop-up experience, various merchandise and a listening session for an opportunity to meet the rapper. 

In Atlanta, thousands of fans flooded the pop-up, which featured a nail salon alongside available merchandise. According to Atlanta’s WXIA, some fans even came from as far as Australia to experience the event.

Thanks for the nails!! @hairweavekiller 💅🏾 #prettygirlsliketrapmusic #trapsalon #free

A post shared by @thehiddengeisha on

But, during the final days of the pop-up, 2 Chainz had one more move up his sleeve. He turned the pop-up trap house into a church on Sunday and free clinic on Monday, where fans could get tested and educated about STDs. 

Fulton County Board of Health say they pulling up today!! Come get tested and know your status! By the way this is Free99

A post shared by 2 Chainz Aka Tity Boi (@hairweavekiller) on

"I appreciate 2 Chainz and the whole team for putting this house up because in a lot of respects it's reminding people that this is a real thing in our city," Pastor Michael Wortham told local station Fox 5 Atlanta on Sunday. "So people come and take pictures, put it up on Instagram and walk away, but there are a lot of people who aren't able to walk away from this daily reality."

While the lease on the house used for the pop-up is expected to expire July 7, the rapper’s team says they are considering extending it for another run.