Black Radiance's New Campaign Amplifies Why #BlackBeautyMatters

Photo by mapodile
"One of the biggest misconceptions in general is that Black women don't wear makeup or that dark skin women do not need makeup." 

Beloved makeup brand, Black Radiance, has called upon some of our favorite beauty mavens to join them in conversations around Black beauty.

The #BlackBeautyMatters campaign, an expansion of the popular hashtag, not only fosters conversation around the importance of inclusivity for people of color, but also encourages consumers to actively celebrate and embrace it.

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"Black beauty matters because black is beautiful," says Black Radiance of VP of Marketing, K.Parris MacDonald. "Black Radiance celebrates the beauty of our history, from the fairest of us all, to the fiercely dark. We want to celebrate you!"

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And to commence the inspiring campaign, Black Radiance created a video that brings together a host of influencers, including Ofunne Amaka (@cocoaswatches), Katrina Duckett (@princess.kaae)and Clarence Montrell (@faceit_slay).

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Along with members of the Black Radiance team, they talk about everything from the complexities around darker skin tones and shopping for makeup, to learning how to accept and be proud of our uniqueness.

In the two minute clip, Director of Marketing Claire Dennis also shares, "One of the biggest misconceptions in general is that Black women don't wear makeup or that dark skin women do not need makeup. Women of color do wear color. We love wearing makeup that enhances our skin tone."

Check out the video below and join the movement by posting your own mantra with the #BlackBeautyMatters hashtag. 

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