Meet Tress. Created by Esther Olatunde, Priscilla Hazel, and Cassandra Sarfo, this new app eliminates the need to stop a fellow queen on the street and ask where she got her hair done. (Although we should all keep doing that, share the LOVE!)
The textured natural hair market brought in an estimated $2.7 billion in 2015 in the US — and this doesn’t even include extensions and wigs. Even with the growing popularity of natural hair products and new techniques, the process of actually getting what you want is anything but streamlined.
Subscribe to our daily newsletter for the latest in hair, beauty, style and celebrity news.
You can search Tumblr for inspo, then head to YouTube for a corresponding tutorial, then on to StyleSeat to find a stylist who can do the style, then off to find a beauty supply that carries the products you need to maintain the new style. IT. IS. WORK.
Tress aims to make a style switch up easier by unifying inspo, product recommendations, and salons in one place.
Founders Esther, Priscilla, and Cassandra met in Accra, Ghana at the Meltwater Entrepreneurial School of Technology, according to Refinery 29. The three bonded over all things hair and the rest is history.
Tress already has over 60,000 users in Africa and things are only getting better. The app was selected as part of the Y Combinator Fellowship Program which has helped start-ups like Reddit and Airbnb.
Co-founder Esther Olatunde told Refinery 29:
“It is interesting to see how global the idea of sharing hairstyles for Black women is; the experience you have as a Black woman outside Africa is almost literally the same as the experience you have with your hair in Africa.”