Before there was Joan Smalls, Jourdan Dunn, and Jasmine Tookes, there was Iman.
This article originally appeared on HelloGiggles.
Before there was Joan Smalls, Jourdan Dunn, and Jasmine Tookes, there was Iman. The Somalian supermodel is all kinds of legendary queenliness — even Naomi Campbell once commented that absolutely no one could work the catwalk like Iman.
Iman may not be walking as many catwalks these days, but you can find her werking the aisles of your local Target. Her Iman Cosmetics brand is a drugstore beauty mainstay, so why is it so overlooked?
While it’s easy to get excited about mega brands becoming more inclusive, it’s important to note that drugstore brands like Black Radiance, Black Opal, Milani, and Iman have been brown skin-friendly from the start.
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When BB creams first became popular in the US, Iman was one of the first to roll out deeper shades, which is still incredibly difficult to find. Laura Mercier just rolled out a brown version of their iconic translucent powder, while Iman has had several deep shades for quite some time.
Iman Cosmetics is in no way a newbie on the streets and their powders are some of the best out there. Let’s get into ’em.
First things first, Rihanna uses it.
In general, powders are where beauty brands lose brown-skinned customers. Iman’s powders are warm, silky, non-ashy and come in five shades of brown. Use this little baby to set makeup and control oil throughout the day.
Iman Cosmetics Luxury Pressed Powder, $16
Wear this powder solo for medium coverage or over foundation for a full beat. It can be used wet or dry and has vitamin E so it won’t dry out dry skin. Try buying one a shade or two deeper to use as a natural contour powder. It’s perfection.
Iman Cosmetics Second to None Semi Loose Powder, $16
Corn silk and silk powder combine in this shine-free powder. It’s not formulated for use under eyes, and if you have any peach fuzz on your face, apply the powder int he same direction as hair growth to keep everything smooth and #flawless.
The next time you’re strutting down the beauty aisle, show Iman powders some love.
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