This article originally appeared on InStyle.com.
If you’ve spotted a few extra hand hearts in your Instagram feed lately, it’s not just because the pose placed against a pretty backdrop like a rose garden, sunny blue sky, or a mural on a city street makes for a double tap-worthy photo, these ‘grams are also raising money for a great cause.
Lancôme’s Hand Heart campaign is part of the beauty brand’s ongoing partnership with St. Jude Children’s Research Hospital in Memphis, Tenn., which helps raise awareness and funds for the leading treatment center of childhood cancer and other life-threatening diseases. It costs a whopping $2 million a day to operate St. Jude, but the families who seek treatment at the hospital are never billed for medical care, food, housing, or travel—making treatment for life-threatening illnesses possible regardless of a child’s socioeconomic background.
From now until October 25th, when you Instagram or Tweet an image of your hands in a heart shape and hashtag it #LancomeLovesStJude and #LancomeSponsored, Lancôme will donate $1 to the hospital up to $10,000.
If you’re looking for an excuse to ‘gram, there’s no better reason. Check out some of the shots posted so far to get inspiration for your own photo.
Hey Guys I partnered with @LancomeOfficial and they are making a donation to St. Jude on my behalf. Lancome is making a $1 donation to @StJude for every hand heart posted with #LancomeLovesStJude up to $10,000 until October 22💕
A photo posted by Laura Lee (@larlarlee) on Oct 8, 2016 at 11:28am PDT
So honored to partner with @LancomeOfficial in their Heart Hand Campaign to support @StJude Children's Research Hospital ❤️ Lancôme will donate $1 to St. Jude for every heart hand posted with #LancomeLovesStJude up to $10,000 until Oct 22nd! Join me in supporting this amazing project and post a heart hand photo for yourself ❤️#lancomesponsored
A photo posted by Michelle Madsen (@michelletakeaim) on Oct 11, 2016 at 8:58am PDT
A photo posted by ☽Priscilla Ivette☾ (@thepollenblog) on Sep 29, 2016 at 3:10pm PDT
Just touched down in Memphis, Tennessee with @lancomeofficial and @stjude. So excited to be here for our special makeup event. I want you to post your own hand heart with the hashtag #LancomeLovesStJude and @lancomeofficial will donate $1 to St. Jude's children hospital.
A photo posted by Natalie Lim Suarez (@natalieoffduty) on Sep 29, 2016 at 3:19pm PDT