ESSENCE is Celebrating Black Beauty on Snapchat Discover

For a limited time, you can get a magical dose of black beauty right on your smartphone! 

Black Girl Magic has officially made its way to Snapchat. 

In a pop–up channel on Snapchat Discover, ESSENCE is bringing all things black beauty right into the palm of your hand. 

The first African-American brand to be featured on Snapchat Discover, the pop-up will feature fun content and visuals like “What Your Lipstick Color Says About Your Mood,” The Ultimate Bantu Knot Tutorial and “Fly Ass Braids Around The World,” and more. 

And what would sharing our pretty be without a little shade? In fun snap moment, you can laugh at all of the best hair shade moments (in GIF form) and snap your fingers in unison at the insightful cultural appropriation video.

The pop-up even has the best song playing in the beginning from hip-hop artist Dram—who announced the release of his debut album today. Playing in the first few snaps ‘I Think You’re Cute.’

The amazing track evokes a fun and youthful spirit and the message of the song is contagious enough to make you feel cute! 

So what are you waiting for? Go get your daily dose of black beauty on SnapChat now! And let us know what you think!

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Filed under: Beauty