We all know and love QVC. Back in the day, we’d watch the shoppable TV channel with its ecstatic hosts raving about all the amazing products. And let’s be honest, no matter how long we watched, we eventually needed everything because it was sure to solve each and every woe we had in life. As a beauty editor, I love and trust QVC. I know every item it sells goes through a strenuous testing process before hitting the airwaves. Yes, not every brand that wants to be on the network will make the cut and unlike your typical infomercials, QVC has facts and studies to back up everything they say about the products being sold. Yesterday (October 31), it debuted Beauty iQ, a new channel complete with over 50 brands to shop and live shows five days per week. “We’ve listened to our customers and fans, and we know beauty is intrinsic to their lives,” said QVC President and CEO, Mike George. “So we’re engaging with them on all the platforms they love and providing a new experience that caters to their passion for beauty.” Sounds like a winner to me! Get a headstart on your holiday shopping with some of our favorite products below!