Having dominated the brow industry with holy-grail tools like Brow Wiz and Dip Brow, Anastasia Beverly Hills is now expanding into new territory.
The cult-favorite brand just added foundation to its fleet and the best part is they’re budget-friendly and brown girl-approved.
Retailing at $25, the ABH Stick Foundation is available in a 26 (!!) shades and is made with a buildable formula for high pigment payoff.
Glam squad 💜 Stick Foundations are launching Thursday on AnastasiaBeverlyHills.com ✨ PHOTOGRAPHER: @marcelocantuphoto CREATIVE DIRECTOR: @norvina MUA: @jordanliberty HAIR: @robsalty STUDIO: @hubblestudio MODELS: tagged on photo #anastasiabeverlyhills
A photo posted by Anastasia Beverly Hills (@anastasiabeverlyhills) on Aug 16, 2016 at 12:11am PDT
Claudia Soare, president of ABH, said she created this collection with black girls in mind. After meeting models from the West Indies, Trinidad and certain parts of India, “the struggle of finding colors that match darker skin tones” was a “recurring theme,” she shared on Snapchat.
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The creamy stick foundations can been used for full coverage, highlighting, and contouring. ABH collaborated with makeup artist, Mali Magic in a seven-part video series to show us how to best use the product on our skin. Check it out:
The formula is ideal for combination/oily skin types and comes in deep cool, deep red and golden undertones. Snatch one up here.