With more than 3.5 million women battling breast cancer in the U.S., Weight Watchers is fighting back.
In partnership with the American Cancer Society, Weight Watchers has launched Project L.I.F.T. –Live Inspired, Fight Together –a new movement offering breast cancer survivors free resources on tackling the unexpected weight gain that can follow treatment. Survivors are more than twice as likely to gain more than 11 pounds within five years of treatment as those who are cancer-free.
Offering guidance and support through online content available to WW members and nonmembers, the movement will also host special breast cancer events and survivor talks.
“This campaign will help spark dialogue and create positive connections that support breast cancer survivors in living healthier lives,” Colleen Doyle, MS, RD, Managing Director of Nutrition and Physical Activity for the American Cancer Society said. “Whether a woman is struggling with exercise after surgery or body changes resulting from treatment-triggered early menopause, this partnership will provide tremendous value to breast cancer survivors during a time when support, help and guidance can make a very positive difference in their lives.”
Limited edition products supporting Project L.I.F.T. will be available in September—just in time for National Breast Cancer Awareness Month in October.
For more information, visit www.weightwatchers.com/us/projectlift.