Christmas came in July for deserving single moms in the Los Angeles.
In light of recent marks of violence, rapper The Game and Single Moms Club star Zulay Henao are looking to shed some positivity on the world by giving single mothers a chance to win free groceries for a month. The Game took to Instagram yesterday to announce the pair's joint #YoMamaMyMama campaign, in partnership with Partners in Kynd, to give back to single mothers.
The rapper posted a video with an accopmanying caption announcing the news. "Today, we're taking you & your mother to the grocery store in your neighborhood & hooking her up with groceries for a month," he said.
So... (Deep breathe) lol.... Okay, me & @Zulay_Henao in association with @PartnersInKynd have come up with a campaign called #YoMamaMyMama to accept the same responsibilities for your mothers as we would our own. So today, we're taking you & your mother to the grocery store in your neighborhood & hooking her up with groceries for a month..... Here's what we need from you: 1st, FOLLOW @PartnersInKynd NOW & secondly do a 30 second video stating your mothers name, what she means to you & why she deserves to be chosen as the MOTHER OF THE DAY today & don't forget to tag both me & @Zulay_Henao as well as hashtag #YoMamaMyMama in the caption of your video once you post it on your page...... 3rd, put the city you're from & the hashtag #YoMamaMyMama & tag 3 friends in the comments on @PartnersInKynd's page. DO NOT & I repeat DO NOT do this in my comments nor @Zulay_Henao's comments or you will automatically DISQUALIFY yourself from your mama being hooked up !!!! Again, the video should be posted on YOUR OWN PAGE & the city you're from & the hashtag #YoMamaMyMama should be put in @PartnersInKynd's comments or DIRECT MESSAGE... If sent to my dm or Zulay's they will be ignored.... Can't wait to hear your stories & go grocery shopping today with you & your mother !!!! If you're not in Los Angeles, the grocery money can be pay pal'd to you or yo mama from us so that you can take your mother grocery shopping on US !!!!! If you are selected from out of town, we ask that once you are shopping with your mama... You send us video to post on our pages..... This is another push in the direction of POSITIVITY & UNIFICATION for us & people all over the world !!! #PartnersInKind #PIK #TheRobinHoodProject #KindnessIsSexy
A video posted by The Game (@losangelesconfidential) on Jul 19, 2016 at 3:33pm PDT
Game's IG post went on to provide the public with instructions on how to enter. And we have to say, it's not a bad deal. You don't even have to live in L.A. to win.
The Game went on to post a series of pictures of himself and Zulay alongside one of their first winners, Eunice Hicks and her mother Yvette HIcks. His final post of the day explained he and Zulay's inspiration to start their philanthropic efforts by saying, "in the midst of all the negativity & tragedy the world has witnessed over the past 10 days... I wake up on a mission to try to spread as much positivity as possible in hopes of shifting the negativity & creating a more peaceful vibe amongst us all."
So in the midst of all the negativity & tragedy the world has witnessed over the past 10 days... I wake up on a mission to try to spread as much positivity as possible in hopes of shifting the negativity & creating a more peaceful vibe amongst us all...... So today we allowed someone to highlight their mother & tell us why she deserved this $1,000 grocery shopping spree.... & @eunice_hicks was chosen & she met us with her beautiful mother "YVETTE HICKS" & her son & younger sister for our 1st #YoMamaMyMama..... Not only was it cool to help out a hardworking mother of 8... It was also heartwarming to meet "TI'TUS @eunice_hicks son... You know game love luhhhhh the kids.... Me & @partnersinkynd will be highlighting other #MotherOfTheDay's & figuring out creative ways to show them how much we appreciate them.... Without our mothers, their would be no us & if I don't know anything else about people in this world... I know for a fact, WE LOVE OUR MAMAS...... Be sure to FOLLOW @partnersinkynd NOW & stay tuned for the next #YoMamaMyMama because it will only get better from here..... Tonight was amazing !!! Glad I could put a huge smile on your mothers face for you........ #TheRobinHoodProject #PartnersInKind #KindnessIsSexy #Kiss4Charity #MotherOfTheDay & on that note.... HOODNIGHT (no typo) ✌🏾️
A photo posted by The Game (@losangelesconfidential) on Jul 20, 2016 at 12:08am PDT
For full instructions on how to enter for your chance to win big in the #MyMamaYoMama campaign, visit The Game on Instagram.
WANT MORE FROM ESSENCE? Subscribe to our daily newsletter for the latest in hair, beauty, style and celebrity news.