Essence Beauty Box Flashback Friday (Video): One Brand, Two Looks

Watch as celebrity stylist Matthew Yates transforms two of our editors with the Madam C.J. Walker Beauty Culture line...

Finding products that cater to a specific hair texture can be incredibly frustrating. As black women, our locks don’t simply fall under a “curly” or “straight” category. They’re beautifully versatile and require a bit more TLC from beauty brands.

As you can imagine, finding one that covers all the hair bases is like finding a needle in a haystack. Madam C.J. Walker Beauty Culture is that rare find. The recently relaunched line is an updated version of the same formulas utilized by the self-made millionaire in the early 20th century.

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Whether your coils be curly, straight, kinky or somewhere in between, each collection within the MCJW label was built with one end goal in mind: healthier strands. If you’re a product skeptic and need to see the buzz-worthy brand in action, we’ve got you covered.

Last month’s BeautyBox included the Madam C.J. Walker Beauty Culture line, so we linked up with Brand Ambassador and celebrity stylist Matthew Yates to have two of our editors experience the products for themselves.

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Press play to watch the transformations in action!

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