Johannesburg-born stunning natural-haired songstress Lira is Bobbi Brown’s first South African influencer.
The multi-platinum award winning beauty will appear in advertisements around the country and become the first African ambassador of the brand. “I’m thrilled to be the first African to formally collaborate with this global brand," she says. "I love Bobbi’s makeup and I admire how her products bring out the individual beauty in every woman and how easy she makes it for all women to look and feel their best.”
The campaign will be shot in Johannesburg with Lira clothed in pieces from South African designers, including the lovely Loin Cloth & Ashes by Anissa Mpungwe.
“I’m excited and incredibly proud to have Lira as an influencer for our brand in South Africa,” says Bobbi. “I’m in awe of her inspirational life story and her strong commitment to giving back. Her positive attitude, natural beauty, and confidence represent the brand’s philosophy of ‘be who you are beauty’.”
Lira’s latest album, Born Free, is available for purchase on iTunes.