If you're like us, you swipe a lipstick on your hand or forearm to test the shade against your skin tone. And, while some websites like Maybelline and Lancôme showcase women in three different hues (typically fair, olive and a toffee brown hue) sporting the lipstick or eye shadow being sold, you can never be certain that the lipstick will look like it does on the model—particularly if you a woman of color.
Loving @highresbeauty's swatches of @imancosmetics Alter Ego lippies! Do we love? #CocoaSwatches #Repost ・・・ Full #swatches of six #lipsticks from @imancosmetics' #alteregocollection. Baby doll and Rebel have my name written all over it! #highresbeauty #beautyforyourskintone #makeup #MakeupInspo #beauty #bblogger #darkskinmakeup #makeuplover #makeupinspiration #melanin
If you're a brown girl on the beauty hunt, then you know that the struggle—on all fronts— is very real. Enter Ofunne Amaka, beauty girl after our own hearts, who stared the Instagram page CocoaSwatches, which according to the bio, "[Showcases] the latest makeup swatches on various complexions underrepresented by the industry." And, unsurprisingly, brown girls are taking notice—Cocoa Swatches has 20.2K followers in counting.
These @natashadenona shadows swatched by @graceokeny look super pigmented ! who's tried ? Do we love ? #CocoaSwatches #Repost @graceokeny with @repostapp. ・・・ The best eyeshadows ever !!! @natashadenona 28 eyeshadows I'll be doing a review for this palette on my YouTube very soon but I must say I love them #makeup #mua #motd #MakeupInspo #beauty #beautyblogger #natashadenona #makeupporn #makeuplover #darkskinmakeup #makeupfordarkskin
In an interview with Popsugar, Amaka stated, "When I started the Instagram page, I just wanted to see makeup product swatches on someone who looked like me." Cocoa Swatches now has an app for women of color to share their favorite products as well as find images of women of various complexions wearing various makeup products. As advertising and beauty industries continue to overlook women of color, it is refreshing to see that we are taking beauty into our own hands and collectively forming our own cosmetic communities. #BlackGirlMagic indeed.