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Rihanna Helped Puma Make Almost $1 Billion Last Quarter

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In 2014, Rihanna broke the record for most number one pop songs by a woman on Billboard charts. She now has a total of 11 number ones, passing Madonna and Katy Perry. In 2016, her eight album ANTi went platinum in 48 hours and RIAA Gold & Platinum history, becoming making Rihanna  the first and only artist in to be certified with 100 million song awards.

One of Puma's best ideas was to name Rihanna their women's creative director because the company has seen some major results.

Models Wear ‘Frozen Hair’ at Rihanna’s Fenty X Puma Fashion Show

According to Bloomberg, Puma's fourth quarter reports managed to exceed expectations, with sales increasing 17.1 percent after announcing their partnership with Rihanna. The company's 2015 fourth quarter earnings hit close to $975 million.

Puma CEO Björn Gulden stated, "She [Rihanna] can sell sneakers and Puma is onto something here which we haven't seen yet in the women's area."

Backstage Pass: Inside Rihanna's Fierce Fenty x Puma NYFW Show

And Fenty x Puma, Rihanna's recent collaboration with the brand, just made its fashion week debut last week with fans already eager to get their hands on it.

Rihanna Debuts Fresh New Fenty X Puma Looks at NYFW

Looks like whatever Rihanna touches turns to gold.