For the first time in Sports Illustrated history, the swimsuit edition cover features a model who proudly wears a size 16.
Ashley Graham, a 28-year-old model and activist, is one of three cover models for the annual magazine exclusive.
According to SI, the covers were chosen specifically to celebrate the beauty that all women exude, no matter size or shape.
"Beauty is not cookie-cutter," said SI Assistant Managinng Editor MJ Day. "Beauty is not 'one size fits all.' Beauty is all around us."
For fans of the magazine and the cover stars, Sports Illustrated is hosting two free SI Swimsuit 2016 Fan Festivals in New York and Miami. The second annual festival offers autograph sessions, giveaways, live music, one-on-one interviews and more.
Click here for details.