Models Wear ‘Frozen Hair’ at Rihanna’s Fenty X Puma Fashion Show

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White hair might be the next big thing.

On Friday night Rihanna presented her Fenty x Puma by Rihanna fall 2016 collection that was super chill. According to the show’s hair stylist (and the singer's personal hairstylist), Yusef Williams, Rih Rih wanted the show to have “artic urban forest,” hair.

"Rihanna had a very strong idea; she was like, ‘I just want to see white. I want it to feel like frozen," Yusef Williams, the show's head hairstylist, told E! News.

Each model wore painted white, slicked back hair to give an illusion of being frozen in time. The hair was also paired with very dark lips, pale eyeshadow and brushed brows.

"We talked about so many ideas: It went from should we do a middle part, should it be straight, should it be black, should it be this, and we came up with this cool thing, which, at the end of the day, I think is going to be amazing," he said.

Do you like the look? Would you ever paint your hair white?

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Filed under: Hair, Natural