It's February so it was only right for Beyonce to drop one of the most unapologetically Black videos we've seen this year.
The new video for "Formation" is what #BlackGirlMagic is made of.
Dancers rocking their natural hair in all of it's glory? Check. Anti-police brutality statements? Check. A New Orleans backdrop? Check. Killer fashion and about 10 new phrases to caption that next selfie with? Check.
We'd be remiss if we didn't mention Blue Ivy's fabulous cameo and Bey's girl boss centric lyrics.
We have a feeling this one is going to be a hit.
Set to perform during tomorrow's Super Bowl halftime show, we can only imagine what Queen Bey has in store as she is said to have been rehearsing "Formation" during halftime show preparations.
In the meantime we'll be putting this one on heavy rotation.
"Formation" is available to stream and download for free exclusively through Tidal.