In response to the graphic video that shows 17-year-old Laquan McDonald being shot to death by police officer Jason Van Dyke, The Black Youth Project 100 has kick-started a hashtag.
People across social media platforms are using the hashtag, #beforeyouwatch this to encourage and strengthen others who watch the six minute dashcam footage.
Poet and co-chair of BYP100 Chicago Chapter, Malcolm London shared a powerful message on Twitter saying this:
"Before you watch this, I want you to know you are loved. And no matter what is on this video, your life matters,” he said.
“Before you watch this, people will tell you to be calm in your righteous anger. And I say in the words of Frederick Douglas, the only thing worse than a rebellion, is the reason for it."