Time Inc. just added another destination for beauty girls to its roster.
This week, Time Inc. launched MIMI, a new digital network of all things glam for the beauty obsessed. And, whether you’re into the latest nails, makeup, skincare or fragrance trends, MIMI has something for everyone.
The site will feature videos, how-to's, tips, tricks, reviews and news from Time Inc.'s beauty editors, style influencers, and some of your favorite bloggers. Consider it Time Inc.'s way of putting the ladies first.
“MIMI represents a substantial opportunity for Time Inc. to attract new consumers, while deepening engagement with our existing audience of 70+ million women,” said Evelyn Webster, Time Inc. Executive Vice President. “Across Time Inc. brands alone, we reach the women responsible for nearly 60% of all beauty product sales in the US, making MIMI an ideal solution for clients seeking to leverage the spending power of this highly coveted audience.”
ESSENCE and other Time Inc. publications will be directly involved in ensuring that MIMI has something to offer women of all ages, ethnicities, and skin types. And the best part is, you can contribute to the site with your own beauty stories, reviews, tips and more.
Ready to join in the fun? For more info and to register, visit mimichatter.com.