Time Inc. Launches MIMI For The Hair and Beauty Obsessed

Photo by Getty Images
Time Inc. beauty editors and style influencers launch MIMI, a new network of all things glam for the hair and beauty obsessed.

Did you change your hair with a new color, or give your strands life with a fresh cut? Show off your new ‘do on MIMI, Time Inc.’s new digital network of all things glam for the beauty obsessed.

The new site features hair videos, how-to's, tips, tricks, reviews and news from Time Inc.'s beauty editors, style influencers, and some of your favorite bloggers. Consider it Time Inc.'s way of putting the ladies first.

ESSENCE and other Time Inc. publications will be directly involved in ensuring that MIMI has something to offer women of all ages, ethnicities, and hair types. And the best part is, you can contribute to the site with your own hair stories, reviews, tips and more.

“MIMI represents a substantial opportunity for Time Inc. to attract new consumers, while deepening engagement with our existing audience of 70+ million women,” said Evelyn Webster, Time Inc. Executive Vice President. “Across Time Inc. brands alone, we reach the women responsible for nearly 60% of all beauty product sales in the US, making MIMI an ideal solution for clients seeking to leverage the spending power of this highly coveted audience.”

Ready to join in the fun? For more info and to register, visit mimichatter.com.

Read More
Filed under: News