ESSENCE Network: How Precious L. Williams Found Success in Sexy Curvy Girl Lingerie

When Precious L. Williams wanted to rock sexy lingerie with her man four years ago, it was hard to fine nice pieces for her size 28 frame. So the enterprising lawyer created Curvy Girlz Lingerie. See how Williams found success and her sexy.

When Precious L. Williams wanted to rock sexy lingerie with her man four years ago, it was hard to fine nice pieces for her size 28 frame. So the enterprising lawyer created Curvy Girlz Lingerie to provide other curvaceous women lingerie they love. Williams has garnered national attention has a master pitcher for her business. The company also caught the attention of Amazon and entered a partnership to sell lingerie on the site. See how Williams found success and her sexy.

Name: Precious L. Williams, Esq.

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Age: 35

Title: Founder and CEO, Curvy Girlz Lingerie, LLC

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Location: Brooklyn, NY

Hometown: St. Louis, Missouri

Twitter: @curvygirlz

The gig: I create, design and sell lingerie for curvy women. I love helping curvy women celebrate their curves. Our lingerie is bold, stylish and fashion-forward. Ladies, throw out your granny panties!

The journey: In 2010, I fell in love with a man who literally changed my life and how I looked at myself. As a woman who was a size 28, I often felt ugly and invisible. When he came into my life, my attitude towards myself and my body changed! He loved lingerie, the sexier, the better! I just couldn’t find pretty underwear in my size. So I started my company to celebrate curvy women and help them show off what they have. I was a frustrated attorney who had no passion for my job. Once I decided to start a lingerie company, my world changed. I got excited about living again as I looked at the designs for my lingerie. I also lost over 100 lbs!

Her lingerie tip: When shopping, be bold and unexpected. Wear colors and go for something out of your comfort zone. Your partner will thank you! Every women should have a sexy babydoll in her collection. It looks good on any shape.

Her mantra: Go big or go home! Dream big and go for it right now! You are either building your dream or someone else’s. The best decision I made was to become my own boss. People know me for my company and what we do for our curvy girls.

Her biggest lesson learned: I realized early on that not everyone is going to support you. I had a designer who said that she should be the face of my company because she was white and that no one would ever buy from me. I promptly showed her the door and realized that who is in your corner matters. Always look for the motive with people in your circle.

Her next chapter: I created my Kickstarter "Love and Lingerie Experience Live" campaign so curvy girlz all over the nation can experience our lingerie. We have made a name for ourselves in the Northeast but it's time to go bigger. We will be having champagne, fine chocolate and a lingerie shows in different cities. Dare to join! Dare to contribute! I want curvy girlz to feel comfortable in their own skin and show off what they have without fear. We celebrate the beauty of women everyday! 

Her entrepreneur tip: Know everything about your business inside and out. How it makes money, the financials, and what makes you unique. Know all of this COLD! Her career highlight: Having Amazon.com call me to say that I am the game changer in plus size lingerie. We now have a partnership where my lingerie is sold on their site!

Her stress relievers: Spa days, checking out new restaurants and hanging out with my girlfriends.

Her power style accessory: My hot pink power suit. You cannot miss me in that!

Her work/life strategy: Stay true to myself. If it feels good, do it. Never look back and never think twice!

Her theme songs: “Bad” by Michael Jackson and “Diva” by Beyonce.

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