The Adidas takeover continues! Just last year Kanye West announced he was leaving Nike and releasing a new sneaker line with the German sneaker giant, now fellow Grammy-award winner Pharrell Williams will also be collaborating with the brand.
Pharrell has been a long time fan of the company. “Their pieces are timeless,” he said. “This is an exciting partnership for both me and for Bionic Yarn.”
Bionic Yarn is Pharrell’s environmental project. They convert ocean debris into reusable fabric which his Adidas sneakers will use as shoelaces.
Pharrell is known for great collaborations and we have a feeling this sneaker line will be no different.
Check out the Adidas = Pharrell tease below, featuring Williams's now-infamous hat.