Open only to those who follow @essencemag on Twitter, provided that entrant is a legal U.S. Resident age 18 or older at the time of entry. Limited to one entry per Twitter account. Void where prohibited by law. The 25th person to tweet #BeAConvert will to @essencemag will win a Leggs Brand prize pack which has an approximate retail value of $50.00. After the winner has been announced on Twitter, the winner must e-mail his or her full name and mailing address along with the response to firstname.lastname@example.org, or their entry may be disqualified. ESSENCE.com is not responsible for any damage to computer equipment related to participating in this promotion. Items being distributed are not transferable or redeemable for cash. Consumers who obtain items are responsible for any and all taxes. Promotion begins at 12p.m. ET on January 13, 2013 and ends when giveaway is fulfilled. Only one winner per household. The winner(s) may be required to complete an affidavit of eligibility and waiver of liability before prize(s) can be awarded. Employees of ESSENCE/ESSENCE.com Hanesbrands Inc.,Time Inc., or any related companies are not eligible to enter or win. Void where prohibited by law. Twitter is neither a sponsor or co-sponsor of this promotion. Hanesbrands Inc. is a prize sponsor only.