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Generation Next: Jérôme LaMaar


The Company: 5:31 JÉRÔME

Designer: Jérôme LaMaar

What I do: I'm the owner and creative principle of the womenswear line 5:31 JÉRÔME.
Why I do it: I felt there was a void that needed to be filled. What about those of us who work their way to the top from nothing? Why can't we be educated, stylish, spiritual and sexy? Why can't we live in both worlds? One of well made street style and other for luxurious ready-to-wear. I wanted to answer all of those questions through my own perspective of style elements. Challenging myself to play with contrast to find balance to build strong wardrobe.

I got my first start: At 15-years-old at Baby Phat by Kimora Lee Simmons. I left on top and was blessed to learn from Ralph Rucci and travel the world as a trend forecaster.

The necessary tools to becoming a designer are: You must have a point of view –– don't copy. Be willing to sacrifice your personal life to obtain your goals. Have a basic understanding of how fabric drapes, and most of all be a sponge. Learn from your surroundings and use your absorbed knowledge to create beautiful things in your life.

Entrepreneur I look up to most: Tom Ford. He designed for a brand, left to find his voice and started his own universe. I hope to follow in his foot steps in so many ways.

Key advice I would give to budding designers: Be yourself. If you feel left out of the crowd, distance yourself and create your own filled with genuine creative minds who respect you. Stick with them, learn from each other and you will grow together. You will find that when you work as a collective great things happen rapidly.

Check out Jérôme LaMaar's tips on how to sport his pieces in the gallery above.

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