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Jay-Z to Star in Rocawear TV Ads...Files a Blue Ivy Carter Trademark?

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Everything else in Jay-Z's life is on the up and up, except his Rocawear clothing line. The line reportedly suffered a $500 million loss this past season.

PHOTOS: Celebrities with Clothing Lines

So what will the "best rapper alive" do to salvage his 17-year-old company's sales? Sell his best product--himself--of course.

Women's Wear Daily reports that Jay is working on the company's first-ever television commercials called "From Marcy to Madison Square" which will document his inspirational story of selling his CD's out of a trunk outside Marcy Project (where he grew up) to sold-out performances at the famed New York concert venue.

PHOTOS: Live in Concert: Celebs Onstage

The black-and-white spots will feature shots from the "Watch the Throne" tour with Kanye West, and are slated to air on MTV, BET, and TNT.

In other news, the Washington Post reports that Jay-Z's newborn daughter Blue Ivy Carter's name is so popular that he and wife Beyonce have reportedly filed a trademark application with the U.S. Patent and Trademark Office. This comes after Chicago designer Joseph Mbeh tried to trademark the name "Blue Ivy Carter NYC" without their permission. Can you blame the parents?

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