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Beyonce Launches New Scent, Pulse

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Beyonce Pulse Promotion

We totally love the woman Beyoncé has become: international pop star, businesswoman, wife, and now an expectant mother. Not only did she launch her popular House of Dereon brand in London this month, but the 30-year-old’s third fragrance, Pulse, is now on shelves at Macy’s department stores nationwide.

Of the inspiration for the scent, Beyoncé tells the Associated Press, “I always meet strong, powerful women and they always have a signature scent. That was the first thing i thought of."

And quite the signature it is. Blended with pear blossom, Bluebird orchid (used for the first time in a fragrance), Madagascar vanilla and musk, Pulse is sensual and deeply feminine. Very Sasha Fierce!

With so much ambition and success, Beyoncé is living proof that girls really do run the world.

Beyoncé Pulse Fragrance Collection for Women $24-$59 available at Macy’s and macys.com

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