PHOTOS: Eye Candy: Sexy and Shirtless Men
The sexy Emmy-nominated British actor is the latest celebrity face of the water brand. The ads, shot by fashion photographer Norman Jean Ray, feature Elba looking as dapper as ever, while carrying a bottle of smartwater.
Look for the ads in Essence, GQ and Men's Journal.
PHOTOS: Eye Candy: Sexy London Edition
We'll get to see even more of Mr. Elba at the Emmy Awards this month, where he is nominated for best actor in a miniseries for his show, "Luther," and a guest appearance on "The Big C."