"The Help" proves it has staying power at the box office.
"The Help" is like the little movie that could.
Despite coming in at number two in it's opening weekend, the movie, starring ESSENCE August cover girl Viola Davis, has gained traction and landed at number one at the box office this week, raking in an estimated $20.5 million and beating out "Rise of the Planet of the Apes," which was number one last week.
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To date, the movie has grossed $71.3 million in 10 days of its release.
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No matter how you look at it, the criticism and support of "The Help" has helped turn it to into the most-talked about movie of the summer. This, say industry vets, will only add to its staying power.