Sean Combs is a man of many names: Puff Daddy, P-Diddy, Diddy - we know them all. But his latest name change comes as a bit of a surprise. After recovering from a bad round of the flu, the rapper said he now wants fans to call him "Swag."
Sir "Swag" — who has already made official changes to his Twitter account for the name — said he will only use the title for a week.
"I decided that I'm gonna change my name for a week in honor of my comeback," he said on a video he released. "I've gone as Puff, Puffy, Puff Daddy, P. Diddy, Diddy, King Combs - my real name is Sean Combs - and for a week, this week only, you can call me by my new name, Swag."