Pierre Alexandre Claudius Balmain (pronounced "Bal-mah") once described couture as "the architecture of movement." It was only fitting that the designer, who started out studying architecture, should describe fashion as such. The signature of his label, founded in 1945, echoed Balmain's love of structure by introducing slim waists, full skirts and other sultry details worthy of the screen sirens including Ava Gardner, Brigitte Bardot and Sophia Loren — he dressed all of them. Over 55 years since the launch of Balmain, modern day celebs like Ciara, Beyonce and Halle Berry continue to flock to the brand...

May, 10, 2011



Pierre Alexandre Claudius Balmain (pronounced "Bal-mah") once described couture as "the architecture of movement." It was only fitting that the designer, who started out studying architecture, should describe fashion as such.

The signature of his label, founded in 1945, echoed Balmain's love of structure by introducing slim waists, full skirts and other sultry details worthy of the screen sirens including Ava Gardner, Brigitte Bardot and Sophia Loren — he dressed all of them.

Over 55 years since the launch of Balmain, modern day celebs like Ciara, Beyonce and Halle Berry continue to flock to the brand.

See how your favorite celebs wear the label and be inspired...