Beauty Beat: Will Smith's Ex Launches 'Whoop Ash'

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Sometimes a product comes along that's so genius we want to shout it's name from the rooftops. In the case of Whoop Ash, a new uber-moisturizing cream, we decided it might be more ladylike to write about it! Created by Will Smith's first wife, Sheree Fletcher, the totally organic cream is chock full of hydrating white honey, mango and shea butter—a luscious combination that keeps dry, flaky skin moisturized from sunup to sundown. It also doubles as a brilliant foot and hand treatment (simply slather it on at bedtime while you're still wet from the shower, slip on gloves or socks, and wake up to supple, smooth skin). Here's to whooping some serious ash!

Whoop Ash, $19.95, whoopash.com