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Beyonce's House of Dereon Brand to Go Global

Beyonce Beyond 260 Jpg


Beyonce's Dereon and House of Dereon brands are on the verge of major global expansion, thanks to a deal just announced. LF USA, a global apparel company, has acquired Beyond Productions LLC, owned by Beyonce and Tina Knowles. In addition to Dereon and House of Dereon, Beyond Productions LLC also produces MIss Tina and Curvelicious fashion brands...

With this new deal all the brands, which are currently sold only in the U.S, Greece, China and Canada, will now be sold in even more countries. In an interview with WWD, Tina Knowles said, "We're at the point where we wanted to have more growth, and we needed someone who was global."