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Texture Guru: Who Do You Want to be Today?

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Women often face obstacles when attempting to wear their hair straight one day and natural the next. Hairstylists are often taught to "care" for hair without acknowledging texture, which leaves women thinking of their hair as a problem. Women trying to straighten their hair are then doing so by unhealthy methods and are doing serious damage in the process. This simple but often ignored concept got me thinking that it was time to introduce women to a collection of products that allowed them to ask the question, "Who do I want to be today?" Women were constantly coming into our salon and begging for an answer to the dilemma of how they could wear their hair straight while still maintaining the health and integrity of their natural texture. Launching this month are three products which I know will transform the way that women wear their hair.  Blow Out Your Curls, Blow Out Your Kinks, and Blow Out Your Waves are three products that allow women to flaunt their natural curls, kinks, and waves one day, then blow their hair straight the next day without causing excessive, unnecessary damage.  Made with good-for-you ingredients like ginger, awapuhi, and honey, this collection will offer unlimited possibilities without the damage or commitment of harsh, permanent processes. Ultimately, women should have the freedom to choose a new hair personality each and every day and should be able to style their hair without limitations. I'm proud of this collection, which will be a safe haven for all types and textures and will finally allow women the luxury of flexibility when it comes to their hair. For more of Anthony Dickey's Texture Guru stories, click here.
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